Cookie Policy

Following common e-commerce practices, DriverAssist.com uses “cookies” and other technologies to collect non-personal data that enables us to better understand and improve the usability, performance and effectiveness of DriverAssist.com’ Web site, and for reporting purposes to track sales. Cookies are unique text files sent to your browser and stored on your computer. We do not store any personally identifiable information with these cookies. Use of these third party cookies by our tracking utility company or service providers is not governed by this Privacy Policy. We do not have access or control over these cookies.

If you do not want DriverAssist.com to send cookies to your browser, you can set your browser options to reject cookies or notify you when a Web site tries to put a cookie in your browser software. Rejecting cookies may affect your ability to use some of our Web site services.

Additionally, DriverAssist.com gathers general information about visits to our Web site and stores this information in log files. This information is stored in anonymous profiles and is not associated with a user’s account. This information includes the number of total visits to our Web site, and which browser is used to view our Web site (including the version number). No Personal Information is contained in this data. Our current partners help us to track our website usage. No personally identifiable information is collected. DriverAssist.COM uses this information to understand traffic and downloads on our Web site, enabling us to improve the site, provide the best online experience possible and improve our ability to serve our customers.

On occasion, DriverAssist.com also gathers general information about click-through usage of key features within our software to confirm that software updates are providing the intended user experience. This information is collected in aggregate from and stored in a manner that cannot be associated with any individual. The information includes total clicks on select features available in our software and is used to understand how our software is used, enabling us to improve the software, and provide the best possible user experience for our customers.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.